Google and Facebook lobbyists try to stop new online privacy protectionsEnlarge (credit: Getty Images | Thomas Jackson)
Lobbyists for Google, Facebook, and other websites are trying to stop the implementation of a proposed law that would strengthen consumer privacy protections online.
Rep. Marsha Blackburn (R-Tenn.) last week proposed a bill that would require broadband providers and websites to obtain users’ opt-in consent before they use Web browsing history and application usage history for advertising and other purposes or before they share that information with other entities.

The rule in Blackburn’s “BROWSER Act” would be similar to one that was scheduled to be applied to ISPs later this year until Republicans in Congress and President Donald Trump took action to stop it from being implemented.
Currently, websites must let visitors opt out of the use and sharing of browsing history, but they don’t need to obtain opt-in consent before using browsing history to deliver targeted ads.
ISPs face no such rules at the moment, but Blackburn’s bill would apply the stricter opt-in standard to both websites and broadband providers.
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